MARKETING

 

Professional Digital Photography 

Every property will be professionally photographed inside and out by HomeVisit.com, using the latest professional digital cameras, lenses and lighting. Up to 50 high-resolution digital photos of the home will be taken. In addition, two to four extra high resolution staged photos can be taken for use in print advertising, brochures and flyers. 

HomeVisit's professional photographers are trained to capture your listing at its best. Whether it's an estate or a townhouse, brand new or historic, we pay attention to detail, so you're always impressed with the results. HomeVisit has invested in the latest professional digital technology to allow us to capture high resolution images of the entire home. We provide a wide selection for use in your print materials, Virtual Tours, and print advertising.

 

The Internet

Your home will be featured on many web sites - seen by buyers all over the world. All web sites have direct links to the Virtual Tour.  Discover the Coldwell Banker E-Marketing Advantage plan. Our listings are seen on CBMove.com, ColdwellBanker.com, Realtor.com, Yahoo.com, Trulia.com, Zillow.com, NewYorkTimes.com, International Herald Tribune, HomesDatabase.com, Martin-Jeff.com, and many other regional real estate broker web sites.

 

Virtual Tours

The HomeVisit Virtual Tour is unquestionably the best on the market.  Up to 50 photos of your home plus 360o panoramic images give viewers a complete view of your home.  Additionally, the tour and a full-color flyer can be emailed to prospective buyers nationally and internationally, all with one click.

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PRINT ADVERTISING

 

Exposure in national publications is an integral component of any marketing program. Special consideration is given to each property and the marketing strategy is directed to the most appropriate audience utilizing international, national and local publications.  A selection of print publications for advertising properties include:

  • Baltimore Magazine
  • Unique Homes Magazine
  • Coldwell Banker Previews Magazine
  • The Wall Street Journal
  • The Washingtonian
  • Architectural Digest
  • The Washington Post
  • Unique Homes

 

How we will market your home

How we will market your home                                          Marketing Materials

 

 

Coldwell Banker Previews International 

 

 

 

 

 

 

 

For upper bracket properties, Previews® International delivers the premium marketing exposure needed to market luxury homes effectively to a worldwide audience. Previews® International properties receive premium architectural photography, an enhanced virtual tour, distinctive full-bleed glossy print materials and special advertising placements in magazines. Previews® listings receive special premium photo shoot, full-bleed print materials, advertising placements and enhanced Internet content. Ask us for more details.  View our Luxury Market Report (Spring 2015)

    • BROCHURES The brochure is a large fold-over piece with 8-20 full-color photographs and descriptive text in an elegant design. Potential buyers will walk away from your home with a beautiful representation.
    • FLYERS The flyer is a single sheet, two-sided 'fact sheet' that serves as a quick reference. Full-color photographs and text are included.
    • DIRECT MAIL CAMPAIGN A direct mail campaign maximizes your home's exposure. Post cards are sent to neighbors and prospective buyers in other luxury areas. Over-sized cards with up to eight photographs in full-color present the best details of your property. 

 

Worldwide Exposure

Coldwell Banker Residential Brokerage, an NRT company, is part of a national company with over 44,000 agents in 22 major cities. This market power, combined with the strength of the Coldwell Banker brand, allows us to provide you with the best possible representation in buying or selling a home.