What is My Home Worth?

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Marketing Strategy


We will:


Orchestrate a photo shoot with professional digital photography. Up to 50 high-resolution digital photos or if applicable the new ground-breaking technology for real estate, 3D Experience Powered by Matterport. This new technology will create a realistic and captivating 3D model of your entire home. Buyers will experience the 3D tour everywhere the virtual tour goes.

Coldwell Banker Residential Brokerage, an NRT company, is part of a national company with over 28,000 agents across the globe. This market power, combined with the strength of The Martin & Jeff Group and Coldwell Banker’s extensive relocation branch, allows us to provide you with the best possible exposure. That is why it is important to be associated with a brokerage like Coldwell Banker, with offices worldwide and access to over 750 real estate websites and search engines, your property will be exposed to over 24 million viewers each month!

We use extensive direct internet mailings from a data bank of all our past clients plus lists we have purchased which target specific markets. In addition, thousands of buyers who use the Coldwell Banker’s web site and Lead Router network will instantaneously be able to get information about the property. We are able to respond within minutes of an inquiry.


To capture the online buyer, we’re generating broad exposure for your property with 19 leading internet real estate sites. Including: TheMartinAndJeffGroup.com, CBmove.com, Realtor.com, Coldwell Banker.com, Zillow.com, OpenHouse.com, HomesDatabase.com, Goggle Base, Trulia.com, Yahoo.com, NYTimes.com and WashingtonPost.com
Your property will be exposed to over 24 million viewers each month!

Cutting Edge Technology — Coldwell Banker has invested more resources than any other real estate company to market your property on a worldwide platform:

    • Over 45 million dollars invested on on-line advertising.
    • Homebase inTouch — Our exclusive online rapid response system. Online inquires about your property come directly to us within seconds via internet and cell phones.
    • The HomeBase(SM) system is an online transaction management program which gives you 24 hour access to all documents and activities associated with your property sale.
    • Washington Post Website, Ads will run for public open houses.
    • Direct Piece Mailings to introduce your property to the general public
    • The Georgetown, Foggy Bottom, Northwest and Dupont Current Publications (if applicable)
    • The In-Towner magazine (if applicable)
    • TheMartinAndJeffGroup.com website is viewed by hundreds each week, indicating that far more than our own bank of prospective buyers is making good use of it.
    • CBHomes.com (Mid Atlantic) — offers the latest technology that will make online home searching more productive and will capture today’s sophisticated relocation buyers. CBmove.com brings the buyers directly to you with the help of search engine campaigns, online advertising and traditional media promotion.
    • Search Engines — Coldwell Banker Residential Brokerage utilizes 56,000 search terms to position Coldwell Banker among one of the top sites on search engine results pages. As we drive more online home shoppers to our websites, we capture web buyers wherever they are.